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The Great Thing About San Francisco

The Great Thing About San Francisco- Wall of Cool at Synapse Product Development

The following message was not paid for by the good people of our San Francisco office…although I’m sure they endorse it.

I thought I’d take some time to submit a few words in support of the Bay Area, as it is Synapse’s second home.

I should start by pointing out that I have been in technology for almost 20 years (yikes!). In all that time, I have never lived in the Bay Area, but I have always lived in the shadow of it. That’s because EVERYBODY in technology lives in the shadow of the Bay Area.

My visits to the Bay Area are probably only eclipsed by my visits to the bathroom. And it’s closer than you may think.

San Jose is the center of Silicon Valley. And the Bay Area is the self-proclaimed center of the technology universe. And you know what? They’re right. In 2013, ~30% of the US VC money went to Bay Area companies (second place had ~11%).

It’s a somewhat parochial, very savvy, smart, and self-confident region. When it comes to technology, they believe that if you can’t make it (as in create it) there, you can’t make it anywhere. If you’re going to be successful in technology—especially selling tech services—you’re going to have to deal with the Bay Area.

Apple, of course, is there. As is Cisco, and Facebook, and Google, and Intel, and HP, and transplants like Xbox, and Lab 126, and BWM. Many innovative new CE companies get legs there, like Lytro, Square, Nest, and Pebble. You read in the news that the “hardware revolution is happening in the Bay Area” and technology hardware startups are “sweeping San Francisco and the Bay Area”.

The world of technology doesn’t begin and end in the Bay Area. But it certainly takes a very long pit stop there, which is why we call it our second home!

Chris Massot- at Synapse Product Development

Chief Market Officer


Employee Since



Seattle - Decatur