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How to Be a Kickstarter Success

This year has seen a rash of rad Kickstarter projects that meet their funding goals and do a victory dance--only to run into fatal problems later in their product development process. As an entrepreneur with a cool idea, what can you do to make sure your revolutionary product doesn't turn into vaporware? 

Hickies, a shoelace startup based in NYC, might have some clues. The startup was funded at just $165k last year, and has since used that modest amount to relocate its headquarters, secure global distribution, deliver over 500,000 shipments, and develop a second generation product with a promising pipeline. 

Although Hickies isn't exactly high-tech, the company's ability to balance funding and fulfillment offers a lesson in the art of the start that more gadgety Kickstarters could probably use. Read more about Hickies' secrets to success on TechCrunch here. 

 

Title

Social Media and Marketing Intern


Department

Employee Since

2013


Location

10 Seattle 1 - Decatur