Elli Kantanen

Elli Kantanen helps climate tech, SaaS, and AI-native companies turn strategy into measurable growth. With a background in economics research on AI and automation, she’s spent nearly a decade driving business development and go-to-market strategy across SaaS, climate, and consumer tech—with a strong focus on commercial clarity and measurable impact.

Elli brings a strategy-first mindset to every initiative, bridging the gap between insight and execution. She’s coached founders, partnered with the C-suite, and led cross-functional teams across early-stage startups and global enterprises, turning vision into tangible results.

Elli believes the best innovation combines insight, empathy, and design to build businesses that serve both people and the planet. As the founder of the reflective-apparel brand Selene, she’s seen firsthand how values like improving safety and supporting sustainable local production can truly be a growth engine.