Connected Stadium

Synapse provided end to end product innovation to improve the stadium experience for the 49ers and Levi's Stadium.

The San Francisco 49ers approached Synapse to improve the fan experience at their new state-of-the-art stadium, Levis™ Stadium. Specifically, the entry experience. They needed a device that could improve the speed and quality of stadium ingress, allowing greeters to shift their focus from scanning tickets to welcoming fans, as well as capture data to inform future developments, like a fan loyalty program. To address the client’s needs, Synapse developed a self-service ticket reading device that is flexible, mobile, wireless, and battery operated, as well as a robust backend web and database infrastructure with the ability to communicate in real-time with existing ticketing services, such as Ticketmaster. The device reads paper and mobile barcodes, QR codes, RFID cards and tags, NFC, and BLE from smartphones & responds with video and audio feedback. As the fans flow in, stadium greeters monitor the device feedback and utilize the accompanying app to greet fans by name and provide a more personalized experience.

Product development progression of the ticket reader device