Roca , the We Are Water Foundation and the Bill & Melinda Gates Foundation host a partner meeting held from 8 to 11 April at the Roca Barcelona Gallery in order topromote innovative solutions to the problem of the lack of sanitation in developing countries . Through theprogram Reinvent the Toilet Challenge , launched in 2011, the Bill & Melinda Gates Foundation invited researchers to submit proposals that could solve the lack of basic sanitation that affects about 2,500 M people; approximately 40% of the world population . Lack of sanitation can cause serious health problems that they amount about 1.5 M child deaths from diarrhea each year.

During the meeting, some 60 representatives of multinational companies, industries and research institutions including Unilever, P & G, Eram Scientific Solutions or Synapse Product Development – presented the progress made ​​by the entities participating in the challenge Reinvent the Toilet Challenge . Carlos Velazquez, Corporate Marketing Director of Roca: “The ambitious goal that raises the Bill & Melinda Gates Foundation connects with the historic commitment of Roca to improve the quality of life of people through access to better health and hygiene. As world leaders in defining the bathroom space, we participate in this initiative by providing our knowledge of the specific needs of communities around the world and our experience in the fields of design, manufacturing capacity and distribution. “

Xavier Torras, director of the We Are Water Foundation: “It is an honor for us to collaborate on a project of this level and that is vitally important to thousands of communities and millions of people around the world. The collaboration with the Bill & Melinda Gates Foundation on this meeting is aimed at one of our main objectives: involvement in infrastructure, education, health and research in the most deprived areas of the planet. “