Until recently tech wasn’t considered complementary to everything. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation within a myriad of industries, from household appliances to mobility, travel, and many other consumer markets. It’s starting to have an effect on everything from the clothes you wear, the bed you sleep on, the music you listen to, and the food you eat, to the cars you drive and the medicine you take. Personalization is everywhere and although it’s probably starting to quietly rewrite the meaning of your business, there’s hope in knowing we can embrace this change by learning from the leadership happening within consumer experience driven industries—where it’s all about putting more power in the hands of the consumer.

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