Synapse had a cameo in a recent New York Times business article on companies that use car-share programs: "Some smaller companies, like Synapse Product Development, based in Seattle, also have adopted car sharing for long-distance business travel. Synapse asks its 36 employees to drive Zipcars to Portland, Ore.; Spokane, Wash.; or Vancouver, British Columbia, said its president, Christoph Mack. He estimates that car sharing costs the company about $5,000 a month, or one-third of what it would otherwise pay to cover employee transportation and parking."
